From trends to truth: TikTok’s expanding role in Philippine public life

2026-02-02 - 01:46

MANILA, Philippines — On TikTok, the Philippines is not just a market — it is a stage. By 2025, the country is projected to rank seventh globally in TikTok’s advertising reach, following Vietnam but ahead of Thailand and Malaysia. This is significant for a nation of 119 million people, even as the platform is dominated